Today's consumers are very likely to combine online and in-store visits when making a sizeable purchase. The practice of viewing a physical product in the store then buying it online at a discount-continues to place tremendous strain on brick-and-mortar retailers.
The Power of Endless Aisle
Before deploying a touchscreen solution, Mike's Furniture, like many other funiture stores, relied on paper catalogues, which could sometimes be out-of-date, difficult to navigate and expensive to print. This doesn't meet the needs of today's omnishoppers, who on average spend 4% more, according to research from the Harvard Business Review.
The Customer Wins with
Elo & Wondersign
Typically, customers back away from making 'big-ticket' purchases because of unavailable merchandise and the absence of a parter to provide a second opinion. The Wondersign endless aisle application addresses this issue, as it enables shoppers to send emails and text messages directly from the kiosk, with complete specs and high-resolution, zoom-able product photos.
"Retailers are struggling to compete against margin-slashing drop shippers. You have Hulu, Netflix, and Amazon Prime, yet people still flock to movie theaters for that big-screen experience. Our endless aisle kiosk does the same by creating a visually-immersive experience that makes brick-and-mortar locations a destination again."
- Casper Fopp, EVP Business Development, Wondersign
A Quick Return on Investment
After completing pilot installations, retailers using Wondersign in-store report a staggering year-over-year sales lift of 300% to 800%.
Approximately 80% of customers that come through their doors interact with and use the display when browsing their inventory or making a purchasing decision.